Collection: NAMDA - Rugs / Tapestry

The Snugglewalas are India’s first-of-its-kind exploration where toys transform into storytellers and design meets craft in playful and unexpected ways. Born from the 200-year-old toy craft of Channapatna, the Snugglewalas are a whimsical caravan of storytellers, journeying across the country from Kashmir to Karnataka.

At the heart of the Snugglewalas is collaboration. Each character sparks explorations across India’s diverse craft clusters, brought alive by artisans and designers working hand in hand.