the SNUGGLEWALAS

SNAPPY FELT RUG

Namda/Felt Rugs

Each piece celebrates slow craft and storytelling, turning one of the oldest textile traditions of Felt into a playful, comforting layer for modern homes

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Meet Bumbledore

Illustrated Story Books

A charming range of illustrated storybooks where each Snuggleland character comes alive through simple stories made for little listeners. Paired with its own cute colour pencil box, every book invites children to read, imagine, colour, and create their own little world beyond screens.

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HOPZY BOWL

Ceramic Ware

Handcrafted by young women from Kolar, Karnataka, our quirky ceramic ware are bound to make you smile !

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Donald Earrings

Bengal Jewelry

One-of-a-kind gold plated bronze jewelry that are whimsical and conversation starters.

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  • YOUR STORY

    Karthik Vaidyanathan of Varnam stays away from buzzwords like ‘sustainability’. His focus? Artisan wages and craft survival.

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  • DECCAN CHRONICLE

    Varnam Unveils The Snugglewalas — A New Take on Channapatna Craft

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  • THE HINDU

    The Varnam playbook | How Bengaluru-based Karthik Vaidyanathan reimagined Channapatna for the modern shelf

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