" We believe that good design is essential to keep our crafts and the livelihoods of its artisans sustainable. Our effort is to reorient our crafts to the modern context by ensuring that each design has a utilitarian value and thereby relevant today. There is a constant dialogue with our artisans on current market expectations in terms of finish, utilitarian value, attention to detail, etc. In doing so, we hope to enhance the sense of pride amongst our master crafts-people for their skill and ensure that our crafts continue to thrive."