{"title":"LAST FEW !!","description":"\u003cp\u003eAlmost gone in size, not in charm, enjoy 30% off !\u003c\/p\u003e","products":[{"product_id":"chaabi-full-sleeves","title":"CHAABI Full sleeves","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis shirt is part of our INIMAI collection where we have attempted to showcase the versatility and adaptability of our traditional crafts to modern times. We also believe that good design ensures sustainable livelihoods for artisans. \u003c\/p\u003e\n\u003cp\u003eThis shirt is handblock printed in Bagru, Rajasthan by a traditional family of Chhipas (block-printers). \u003c\/p\u003e\n\u003cp\u003ePlease note that the colours of the physical product may vary a bit from the pic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSTRUCTIONS FOR CARE \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese shirts do not shrink as during the block-printing process, they have been washed several times.\u003c\/p\u003e\n\u003cp\u003eFor longevity, ideally handwash them in cold water to retain the colours longer.\u003c\/p\u003e\n\u003cp\u003eAnd during the first handwash, please add a bit of salt to prevent the colours from running a lot in the first wash.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"small (38)","offer_id":32266770055228,"sku":"VRSH176A","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"Med (40)","offer_id":53799375896860,"sku":null,"price":1050.0,"currency_code":"INR","in_stock":true},{"title":"Xlarge (44)","offer_id":53799376912668,"sku":null,"price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/files\/shirt_22.jpg?v=1770136955"},{"product_id":"dabu-boondein-indigo-full-sleeves","title":"DABU BOONDEIN indigo (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAt Varnam, we have always attempted to showcase the versatility and adaptability of our traditional crafts to modern times. We also believe that good design ensures sustainable livelihoods for artisans.\u003c\/p\u003e\n\u003cp\u003eThis shirt is part of our collection, 'Boondein' dedicated to the rain drops, Each drop with an interesting pattern within. Daboo\u003cem\u003e \u003c\/em\u003eis an ancient mud resist hand block printing technique from Rajasthan. The process of Daboo printing is quite complicated, involving many workers and multiple stages of printing, washing and dyeing. First, the plain fabric is carefully washed to remove any impurities which may interfere with the dyeing process. Then, designs are meticulously and painstakingly hand printed on to the fabric using blocks which are dipped into fast dyes. The next and crucial step involves the use of the mud resist which makes this print so unique. Ingredients like mud, gum, lime and waste wheat chaff are combined to make the ‘dhabu’ or mud resist paste which is then patted over certain parts of the design.  The paste is dried with sprinkled sawdust. This covering essentially protects these parts of the fabric from the dye used later on, creating a unique and colorful effect.\u003c\/p\u003e\n\u003cp\u003eAfter this process of printing, the fabric is spread out in the sun where it completely dries out. It is then dipped into a vat of dye, dried again and finally given a thorough washing to remove the paste and any excess dye. The dyes used are typically natural vegetable dyes and pastes. Thus the unprotected parts of the fabric catch the color while the daabu covered bits remain plain. The fabric may be dyed more than once in different colors to give each part of the design a different hue.\u003c\/p\u003e\n\u003cp\u003eSometimes, the mud paste cracks and leaks, creating a distinctive vein like effect similar to Batik.\u003c\/p\u003e\n\u003cp\u003ePlease note that the colours of the physical product may vary a bit from the pic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHandwash in cold water to retain the colours longer. Also due to the handblock printed technique the colour would not be of the exact same consistency on the shirt. That's the natural look of this handblock print.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"small (38)","offer_id":32272503177276,"sku":"VRSH106A","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/DabuBoondeinindigoFS01.jpg?v=1592251638"},{"product_id":"coral-lines-full-sleeves","title":"CORAL LINES (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is created using the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhen using a washing machine, use the delicate cycle to help retain the colours for longer. Best would be to handwash them to retain the colours for long.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"Small (38)","offer_id":40451331358780,"sku":"VRSH259A","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"med (40)","offer_id":40451331391548,"sku":"VRSH259B","price":1050.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/PEACHFS03.jpg?v=1665809397"},{"product_id":"vintage-cars-full-sleeves","title":"VINTAGE CARS (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhen using a washing machine, use the delicate cycle to help retain the colours for longer. Best would be to handwash them to retain the colours for long.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"Small (38)","offer_id":44401936498972,"sku":"VRSH274A","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"large (42)","offer_id":44401936564508,"sku":"VRSH274C","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"xxlarge (46)","offer_id":44401936597276,"sku":"VRSH274D","price":1050.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/VINTAGECARSFS01.jpg?v=1674622839"},{"product_id":"pineapples-purple-blue-full-sleeves","title":"PINEAPPLES purple blue (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhen using a washing machine, use the delicate cycle to help retain the colours for longer. Best would be to handwash them to retain the colours for long.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"large (42)","offer_id":44401938596124,"sku":"VRSH296C","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/PINEAPPLEBLUEFS02.jpg?v=1674621293"},{"product_id":"palmeras-full-sleeves","title":"PALMERAS (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhen using a washing machine, use the delicate cycle to help retain the colours for longer. Best would be to handwash them to retain the colours for long.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"med (40)","offer_id":44401967104284,"sku":"VRSH301B","price":1050.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/PALMERA02.jpg?v=1674620943"},{"product_id":"the-flamingos-full-sleeves","title":"THE FLAMINGOS (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhen using a washing machine, use the delicate cycle to help retain the colours for longer. Best would be to handwash them to retain the colours for long.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"large (42)","offer_id":44402020122908,"sku":"VRSH309C","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/FLAMINGOSFS01.jpg?v=1674622273"},{"product_id":"copy-of-jumbo-savaari-full-sleeves","title":"BAHAR in coral (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. These handblock prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAny imperfections found in the print is natural to the process of handblock printing and not a defect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is best\u003cspan\u003e \u003c\/span\u003eto handwash them to retain the colours for long and dry them inside out in shade.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"Xxlarge (46)","offer_id":44556798296348,"sku":"VRSH299E","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/20230224_173418.jpg?v=1677338068"},{"product_id":"batikish-pink-half-sleeves","title":"BATIKish pink (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis earthy uber soft, cotton shirt made of natural dyes is a contemporary take on the traditional hand block printing craft of Dabu from Rajasthan. \u003c\/p\u003e\n\u003cp\u003eCARE INSTRUCTIONS \u003c\/p\u003e\n\u003cp\u003eIt would be best to handwash them in cold water to retain the colours for long and dry them inside out.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"large (42)","offer_id":44557762724124,"sku":"VSH312C","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/20230224_174741.jpg?v=1677350695"},{"product_id":"udaan-full-sleeves","title":"UDAAN (full sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. These handblock prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAny imperfections found in the print is natural to the process of handblock printing and not a defect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is best\u003cspan\u003e \u003c\/span\u003eto handwash them to retain the colours for long and dry them inside out in shade.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"Small (38)","offer_id":44557782122780,"sku":"VRSH270A","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"large (42)","offer_id":44557782188316,"sku":"VRSH270C","price":1050.0,"currency_code":"INR","in_stock":true},{"title":"xlarge (44)","offer_id":44557782221084,"sku":"VRSH270D","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/products\/20230224_172619.jpg?v=1677350821"},{"product_id":"lazy-suzy-yellow-half-sleeves","title":"LAZY SUZY YELLOW (Half Sleeves)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThis uber soft, mulmul cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. The prints have been custom made using azo-free dyes. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAny imperfections found in the print is natural to the process of handblock printing and not a defect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is best\u003cspan\u003e \u003c\/span\u003eto handwash them to retain the colours for long and dry them inside out in shade.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"large (42)","offer_id":48146782978332,"sku":"VRSH359C","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/files\/yellowcatHS02.jpg?v=1711480657"},{"product_id":"ikat-in-brown-full-sleeves","title":"IKAT in Brown (full sleeves)","description":"\u003cp\u003eThis shirt is part of our INIMAI collection where we have attempted to showcase the versatility and adaptability of our traditional crafts to modern times. We also believe that good design ensures sustainable livelihoods for artisans. \u003c\/p\u003e\n\u003cp\u003eThis shirt is made from IKAT. Ikat is most well-known in India, Indonesia and Japan. The word ‘ikat’ is derived from the Malay-Indonesian word ‘mengikat’ which translates to ‘to tie’. Andhra Pradesh and, subsequently, the separated state of Telangana, are celebrated as the place of birth of Indian ikat. It is a dyeing technique used to pattern textiles that employs resist dyeing on the yarns prior to dyeing and weaving the fabric. In ikat the resist is formed by binding individual yarns or bundles of yarns with a tight wrapping applied in the desired pattern. The yarns are then dyed. The bindings may then be altered to create a new pattern and the yarns dyed again with another colour. This process may be repeated multiple times to produce elaborate, multi-colored patterns. When the dyeing is finished all the bindings are removed and the yarns are woven into cloth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLEASE NOTE \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a handloom fabric so any irregularities found in the patterns is a part of the weave and not a defect.\u003c\/p\u003e\n\u003cp\u003eBeing handloom it will shrink a bit post the first wash. We have hence made the chest and height wider a bit to accommodate for this shrinkage. \u003c\/p\u003e\n\u003cp\u003eThe colours of the physical product may vary a bit from the pic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCARE INSTRUCTIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHandwash in cold water to retain the colours longer. Do the first wash in rock salt dipped in cold water to reduce the colour bleed if there is any. The shirt may shrink a little bit and hence we have kept 1.5cm extra width and length to accommodate for the same.\u003c\/p\u003e","brand":"varnamcraftcollective","offers":[{"title":"small (38)","offer_id":48146877645084,"sku":"VRSH364A","price":1200.0,"currency_code":"INR","in_stock":false},{"title":"med (40)","offer_id":48146877677852,"sku":"VRSH364B","price":1200.0,"currency_code":"INR","in_stock":false},{"title":"large (42)","offer_id":48146877710620,"sku":"VRSH364C","price":1200.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/7139\/6412\/files\/brownikkatFS01.jpg?v=1711481808"},{"product_id":"bahar-in-pink-full-sleeves","title":"BAHAR in pink (full sleeves)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis uber soft cotton shirt is a contemporary take on the traditional hand block printing craft of Sanganer, Jaipur. 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